Malaysian Global Innovation & Creativity Centre (MaGIC) was launched on 27 April 2014 with the aim of building a sustainable entrepreneurship ecosystem long term national impact. The journey began in earnest with the publication of the Malaysian Social Enterprise Blueprint – a three-year roadmap to develop the Malaysian social enterprise sector. Consequently, the Malaysian Social Inclusion and Vibrant Entrepreneurship (MasSIVE) department was established to drive social and economic impact through entrepreneurial-centric initiatives that are outward looking and complementary to ecosystem players. Aligned towards achieving the United Nations’ Sustainable Development Goals (UN SDG).

● Since September 2017, MaGIC’s Impact Driven Enterprise Accreditation (IDEA) has given impact driven enterprises (IDEs) the opportunity to validate their impact areas and sustainability by being accredited, thus making them the preferred suppliers to key players from the public and private sector.

● Buy for Impact (B4I) an outreach component of the IDEA programme, aims to promote responsible consumption among the general public with focus on private and public sector players. Collaborations with key stakeholders at various consumer touch points are regularly organised to provide market access to accredited IDEs and thus expand their impact.

● Pemangkin Usahawan Sosial Hebat (PUSH) Programme or Catalysing Great Social Entrepreneurs Programme aims to create accessible entrepreneurship through the promotion of inclusive business practices such as cultivating micro-entrepreneurs and facilitate scaling of strategic IDEs that ultimately impact the lives of the lower income community.

As of July 2018, MasSIVE has realised an estimated ~RM 2 mil in social procurement value that translates to significant social impact such as:

● 64 sustained jobs and RM 136,000 income generated for relevant beneficiary groups
● 5134 metres of waste materials upcycled
● 718 kg of perishable foods repurposed
● 121 trees replanted in indigenous areas and reserved plantations

In addition, about USD100,000 funding was committed to scale up IDEs through micro-franchising which was channeled to 58 beneficiaries from the lower income community that meaningfully contribute to the local economy. Through these initiative and programmes, we hope to further spur the growth of the impact driven entrepreneurship ecosystem as it is strongly aligned with the United Nation’s sustainable development goals.

Start Date
Jul 5, 2018
End Date
Dec 31, 2019


1 No Poverty

End poverty in all its forms everywhere

8 Decent Work and Economic Growth

Promote sustained, inclusive and sustainable economic growth, full and productive employment and decent work for all

12 Responsible Consumption and Production

Ensure sustainable consumption and production patterns

17 Partnerships for the Goals

Strengthen the means of implementation and revitalize the global partnership for sustainable development